Portrait photo of Fliss Wallace
About

Hello, I'm

Fliss Wallace

I'm a Certified Financial Coach and Independent Financial Adviser with over a decade in financial services. I started from the ground up as a paraplanner before requalifying in 2019 and founding Seymour Financial – to provide clients with clear, bespoke financial plans in plain English.

In 2021 I trained as a certified financial coach, and it transformed my practice. I discovered that it is as much about the emotion of money as it is about the practical side that gets good, positive, long-term outcomes. You cannot start with the how unless you understand the why.

Certified Financial CoachIndependent Financial AdviserFounder of Seymour Financial
My Story

Why I Created This Course

I've worked with many successful women – brilliant at making money, but feeling held back from truly embracing their wealth. Their reasons were all different, but the pattern was the same: a lack of support, understanding, or confidence when it came to their finances.

As a woman in a male-oriented industry, I wanted to create a safe space for women to be vulnerable and to discuss, without judgment, the emotional drivers behind their money behaviour. Whether that's overspending, over-giving, or simply doing nothing through overwhelm.

“Your self-worth is not intrinsically linked to your net worth.”

The time has never been more important to empower women to look after their own financial destiny. By 2025, 60% of private wealth is in female hands, and women are projected to control up to two thirds of all wealth in developed nations by 2030.

We have an ever-growing number of women in control of their own financial future for the first time – with arguably little knowledge, confidence or support for what to do next. That's exactly why this course exists.

My Approach

What Guides My Work

01

Heart-Centred

Understanding the emotions behind your relationship with money is where real change begins. We start with the why before the how – because you’re much more likely to stick to a financial plan when you understand what’s driving your behaviour.

02

Practical

This isn’t about abstract concepts. You’ll gain real tools – from knowing your numbers and understanding your spending, to learning the practicalities of investing and building wealth in plain English.

03

Transformational

My mission is to give women a choice and a voice with their financial plans. By releasing guilt, fear and inherited money stories that no longer serve you, you can reshape your financial future on your own terms.

Seymour Financial

Beyond Align With Wealth

I founded Seymour Financial in 2019 to provide clients with clear, bespoke financial plans in plain English – something not all advisers have the capacity to do. As an Independent Financial Adviser, I offer the full range of financial planning services alongside the coaching that underpins Align With Wealth.

If you complete the course and want to take the next step with personalised financial advice, that door is always open to you.

Ready to begin?

Start Your Journey to Financial Alignment

Whether you're a business owner wanting clarity over your numbers, someone stepping into new wealth, or ready to finally put your own financial wellbeing first – you are in the right place.